These full-page magazine ads were designed to spotlight seasonal promotions, brand identity, and core service offerings for local beauty and wellness businesses including Neroli Salon & Spa, SKN BAR RX, and The Institute of Beauty and Wellness. Each ad was tailored to align with the client’s aesthetic and audience—ranging from glamorous and celebratory to minimal and modern. I combined bold headlines with elegant script fonts to create visual hierarchy and emotion, while curated photography helped reinforce brand values such as inclusivity, confidence, and self-care. Strategic use of QR codes was integrated to drive action and connect print to digital platforms, making each piece both visually compelling and functional.